Pelatihan Dan Pendampingan Pembuatan Katalog Produk Digital Berbasis E-Commerce Utnuk Meningkatkan Penjualan UMKM Kerajinan Tangan Di Kecamatan Medan Tuntungan

Abstract

The creative economy sector, particularly handicraft MSMEs, has significant potential to contribute to local economic growth. However, many handicraft MSMEs in Medan Tuntungan Subdistrict still rely on conventional marketing methods, limiting their market reach and sales performance. This community service activity aims to provide training and assistance in creating digital product catalogs based on e-commerce platforms to enhance the sales performance of handicraft MSMEs in Medan Tuntungan Subdistrict. The activity was conducted in four stages: preparation, training, mentoring, and evaluation, involving 25 participants consisting of handicraft MSME owners. The training was delivered through presentations, demonstrations, and hands-on practice covering digital photography techniques using smartphones, product catalog creation using Canva, and optimization of marketplace platforms such as Shopee and Tokopedia. The evaluation results showed that participants' understanding increased significantly, with an average pre-test score of 41.5 and a post-test score of 86.2, representing a 107.7% improvement. Participant satisfaction with the training reached 4.45 on a 5-point Likert scale (very good category). The activity also succeeded in producing 25 digital product catalogs that can be used for online promotion. This activity concludes that training and assistance in creating digital product catalogs based on e-commerce are effective in enhancing the sales performance of handicraft MSMEs and can be implemented in other regions.